For-profit common sense can help your organization ‘sell’ its cause.

By Carsten Walter

During a building campaign, we surveyed our donors to ask why they would support the campaign and the answer we assumed would be the No. 1 reason was, in fact, ranked third. As a result, we shifted the whole focus of the campaign.

In the end, a nonprofit is a business. And while we’re not selling Frosted Flakes, we are selling something. The more we focus on our donors as valued customers, the more success we will have in the future.