For-profit common sense can help your organization ‘sell’ its cause.

By Carsten Walter

To differentiate themselves in this very competitive market for charitable gifts, organizations have to be proactive in communicating with supporters. Tell them exactly how you are using their gifts. Be as open and honest about your mission and accomplishments as you can. Your supporters aren’t just a source of funds, but rather they are a committed partner of yours and should be treated as such. If you insult their intelligence by treating them otherwise, they will abandon you.