For-profit common sense can help your organization ‘sell’ its cause.

By Carsten Walter

Lesson 2: Don’t short change the long-term value of your donors.
More and more we are seeing donors make small gifts — starter gifts, if you will — to test an organization before making a larger commitment. Obviously, organizations pay more attention to a $10,000 donor than a $100 donor, but think of ways you can improve communication with all of your donors.