For-profit common sense can help your organization ‘sell’ its cause.

By Carsten Walter

Lesson 3: Don’t forget to thank your donors.
Believe it or not, I had a peer in another organization tell me last year that it doesn’t send thank-you letters to its supporters because it’s a waste of money. I was stunned. Don’t underestimate the power of a thank-you letter. It shows you care. And think beyond that specific gift and letter.