For-profit common sense can help your organization ‘sell’ its cause.

By Carsten Walter

A thank you shouldn’t just be about the gift. It should be telling a story of success that the gift made possible. And it can take many forms, including a hand-written note from a person affected by the gift, a newsletter that doesn’t ask for a contribution or a phone-call thanking first-time givers for joining. Each of these forms of communication is a form of thank you and, if done right, will more than recoup the time and cost.