For-profit common sense can help your organization ‘sell’ its cause.

By Carsten Walter

At the same time, do you ask for another gift in the thank you or in your newsletter? It can be a source of income, but how does that further your relationship with that donor if she perceives you as always having your hand out? I can’t stress enough: Thank your supporters promptly, regularly and often, and don’t always be asking for another gift.