For-Profit/Nonprofit Partnerships Working For all Parties
NEW YORK, June 2, 2009 — If you’ve been on a subway or sidewalk in Manhattan in the last few weeks you’ve probably seen the placards, ads and billboards promoting the “YAI and Broadview Networks Central Park Challenge” on Saturday, June 6th.
The ads feature an adorable toddler named Siobhan with her hands raised high in the air -- seeming to signify her victory in the upcoming race. The YAI and Broadview Networks Central Park Challenge is an annual event where walkers, runners and others interested in supporting a great cause convene in Central Park to raise awareness and funds to support the YAI/National Institute for People with Disabilities (YAI/NIPD) Network.
The YAI/NIPD Network was founded more than 50 years ago to help individuals with developmental and learning disabilities and their families. Comprised of seven not-for-profit, independent health and human service agencies, the YAI/NIPD Network serves people of all ages throughout the New York metropolitan area, Puerto Rico and the U.S. Virgin Islands.
Corporate sponsorships of non-profit events like the Central Park Challenge are nothing new but what is unique are real, long-lasting partnerships that are integrated into the culture of the partnering organizations. The partnership between YAI and Broadview Networks, a Rye Brook, N.Y.-based telecommunications provider, began over 10 years ago and today is an outstanding example of this kind of relationship.
“Our commitment to YAI goes far deeper than dollars,” said Mike Robinson, chief executive officer of Broadview Networks. “We feel that if we’re going to put our name behind a cause, it should involve all the people that make the company successful. Employees, sales agents, vendors and customers are all part of Broadview Networks and we welcome all of them in our efforts to give back to the community. Like other non-profit partners of Broadview, the YAI team stands true to their purpose and we are proud to share in their passion. We hope the turnout on June 6th will be a new record for attendance and fund raising.”
One other visible evidence of this partnership is in a Broadview Networks warehouse in Farmingdale, N.Y. where individuals with developmental disabilities work diligently to configure, package and ship over one thousand phones a month for the company’s OfficeSuite™ service. These workers are graduates of YAI/NIPD’s employment training program. With the ongoing support of YAI job coaches, they are thriving on the job.
Shyanne Osorio is another example of the deep relationship. Shyanne, who has autism, is the daughter of Angel Osorio, Jr., an eight-year employee of Broadview Networks. Angel was unable to find the right treatment and services to help his daughter during the first years of her life. But when Angel found YAI, he found an organization that was uniquely qualified to help Shyanne in all aspects of her care and development. From doctors focused on treating children with autism to special teachers who have experience dealing with communication challenges, YAI worked to help Shyanne and her family, as they do with all of the families they serve.
“We strongly believe that Shyanne and people with autism and other developmental and learning disabilities can lead productive lives in the community,” said Dr. Philip H. Levy, co-chief executive officer and president of the YAI/NIPD Network. “Our mission is to provide awareness of, as well as hope and opportunity to people with disabilities and their families.”
“Unfortunately Angel’s story is not unique,” Dr. Levy continued. “With autism now affecting 1 in every 150 individuals in the Unites States, more and more people need the help of organizations like the YAI/NIPD Network, which provides services across their lifespan.”
Broadview also supports the YAI/NIPD Network with corporate donations but the level of non-financial support Broadview provides is key to the relationship.
Broadview does more than ask employees to participate or donate. For this year’s event, the company is reaching out to its own base of customers — more than 70,000 businesses — through direct messages and advertisements, asking for their participation and donations. Broadview has also extended efforts to its pool of vendors and indirect/agent sales channel, inviting them to become a part of the Broadview Networks team.
YAI approached Broadview about supporting the annual event after being a customer for years. Broadview obliged with a simple donation but the personal relationships between the management teams grew and, more importantly, the relationships between Broadview Networks’ employees, the employees with disabilities and the YAI community flourished.
“We think this type of relationship is good business,” Robinson continued. “We’re proud to partner with organizations like YAI to help improve the lives of people in the communities we serve.”
To join the thousands of others supporting the YAI and Broadview Networks Central Park Challenge, visit www.yai.org/cpc.
About YAI/National Institute for People with Disabilities Network (www.yai.org)
For more than 50 years, the YAI/NIPD Network has provided a place of hope and opportunity for people with developmental and learning disabilities and their families. One of the most comprehensive networks of its kind, the YAI/NIPD Network’s more than 5,600 staff members serve 20,000 individuals in more than 450 community-based programs. The YAI/NIPD Network is recognized nationally for its conferences, training seminars and publications.
For more information about the YAI/NIPD Network or to obtain services, call 1-866-2-YAI-LINK or visit www.yai.org.
About Broadview Networks (www.broadviewnet.com)
Broadview Networks is a network-based business communications provider serving customers throughout the Northeast and Mid-Atlantic. Broadview provides the total solution for business communications including local and long distance voice communications; hosted and premises-based VoIP systems; data services encompassing VPN and MPLS-enabled applications; traditional telephone hardware; high-speed Internet services; a full suite of managed services and a range of professional services. Broadview customers benefit from award-winning customer service including a web-based account management tool and a primary point-of-contact for real-time, personal customer care.
Broadview Networks is a control investment of MCG Capital Corporation (NASDAQ: MCGC). Broadview Networks’ largest investors are MCG Capital, Baker Capital, and New Enterprise Associates.