For-profit ventures help nonprofits shore up the funding they need to maintain and expand their programs

By Abny Santicola

Good Measure Meals also gives the organization opportunities to talk about its mission to a new market of potential supporters. Woods says many of Good Measure Meals’ customers have become passionate supporters of Open Hand and take part in a program that allows them to donate to Open Hand the cost of meals they won’t eat if they’re going out of town. Those donations are treated as cash contributions.

What about taxes?
Mission fit also helps at tax time. If the activities of the for-profit venture contribute to the organization’s mission, it doesn’t have to pay unrelated business income tax (UBIT) on the revenue it generates.