For-profit ventures help nonprofits shore up the funding they need to maintain and expand their programs

By Abny Santicola

“A lot of organizations think that this is something that the executive director is going to do on the side, and we just know that the executive director is wearing too many hats,” Peeler says. “We always counsel our clients that if the executive director thinks that they’re the one that’s going to be running this business, then they should not move forward. They really need to have dedicated [staff] and sometimes even industry experience to make sure that the venture is a success.”