For-profit ventures help nonprofits shore up the funding they need to maintain and expand their programs

By Abny Santicola

Peeler says a lot of nonprofits right now are struggling with adapting to the current economy and asking her firm if now is a good time to consider earned income. She stresses to them that if the market and organizational capacity are there, it could be a very good time.

“If they’re trying to think more strategically, long term over the next three to five years, ‘How are we going to diversify our revenue, and how do we become more self-sufficient as an organization?’ then yes, this is the right strategy,” she adds.