For-profit ventures help nonprofits shore up the funding they need to maintain and expand their programs

By Abny Santicola

“So many nonprofits are so geared and have been so geared forever to say, ‘We just have to give it away because we’re a charity,’” Block continues. “You can still keep giving it away if that serves your mission, but you also need to begin to think [in a] much more businesslike [way] that says if what you do and what you have and what you know has value, there may be a market for that so you can earn income based on your assets.