For-profit ventures help nonprofits shore up the funding they need to maintain and expand their programs

By Abny Santicola

Woods says creating Good Measure Meals has raised the bar on the quality of the product the organization provides across the board.

“All of this activity results in a better organization for the parent company, ultimately, because it requires that you take your inventory of what your assets are, meaning the quality of the service that you’re providing,” he says. “A lot of times I think that because we’re nonprofit we tend to think that we do the best we can with the limited funds that we have to serve, and that causes issues with quality.