Intimidated by Data Integration?
For your organization's sake get over yourself and do it!
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Know your donors
The Breast Cancer Fund, a national organization focused on identifying the causes of breast cancer and preventing the disease, uses one system as its
primary database to house gift transactions and another system to capture and understand constituents’ online activity. The organization wanted to integrate data from both systems to get targeted information for
decision-making in online and offline campaigns, as well as detailed information about how constituents interact with BCF.
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- Companies:
- Kintera Inc.
Harry E. Gruber
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