Intimidated by Data Integration?

As a result of its database integration, BCF can see how constituents use its Web site, which helps it more effectively communicate with supporters. In addition, it’s well-informed about prospects and donors, and it can track constituent relationships much more easily than before.

“The database integration has expanded our ability to be well-informed about our donors and [has made] it much easier to track certain kinds of relationships between donors,” says Jacob Levine, administrative manager for BCF. “The Breast Cancer Fund also has more detailed information about how constituents use our Web site, helping us to be more targeted in our communications. None of this would have been possible without integrating information between our databases.”