Forrester Forecast: 63 Million US Households To Pay Bills Online By 2014
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Forrester sees a shift in the online bill payment market as more consumers turn to banks and bill payment consolidators like Yodlee and Corillian because of several factors, including: the convenience of having multiple bills aggregated at a single Web site, the elimination of bill payment fees, and innovative marketing efforts to drive adoption. By 2012, consolidators’ share of the online bill payment market will surpass direct billing by merchants for the first time.
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- Companies:
- ForecastView
- Forrester Research Inc.
- People:
- Edward Kountz
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