Forrester Forecast: 63 Million US Households To Pay Bills Online By 2014

Young consumers — especially young affluent consumers — will be a key battleground among financial services firms as the market matures. To date, this generation has shown less of an interest than older consumers to use aggregators such as banks for their online bill payment.

“eBusiness executives at banks need to work to establish earlier and stronger bill payment relationships with young affluents and other young adults,” said Forrester Senior Analyst Edward Kountz. “To strengthen their position and better support these customers, banks need to add more payment options, deploy online and mobile alerts with greater visibility, and continue to hammer home the message that online bill payment is free.”