Foundations Say Increasing Digital Communications Is a High Priority, Survey Shows

Almost half of foundation communicators surveyed (47%) said they work for organizations that have blogs and over three-quarters (76%) host videos on their websites. On average, respondents estimated that nearly a quarter (24%) of their communications dollars in 2011 would be spent on electronic communications, more than any other tactic, although printed annual reports and other print publications still consume a sizeable share of the communications budget. Increasing capacity for new media and related digital work was cited as a high internal priority by 60 percent of survey participants, more than any other response.