Foundations Say Increasing Digital Communications Is a High Priority, Survey Shows

“As philanthropic organizations continue their efforts to advance social change, they are increasingly relying on online communications to support this work,” said Bruce S. Trachtenberg, executive director of the Communications Network. “Like many other organizations dealing with leaner budgets, foundation communicators are expected to do more with less while keeping pace with the changing communications landscape. A foundation communicator these days needs to be well-versed and agile in using a variety of communications strategies – from traditional media relations to tweeting and blogging – to reach key audiences in immediate, highly targeted ways.”