Foundations Say Increasing Digital Communications Is a High Priority, Survey Shows

“Communications staff surveyed expressed a strong desire to use innovative tools more often, but they also face tight budgets, so they will have to continue to be very creative in promoting their organization’s positions and products in economical ways,” Trachtenberg said.

The survey shows that reaching and influencing policy-makers were among the highest communications priorities cited by foundation communicators. Close to half of the respondents (47%) said that influencing public policy-makers was a high-priority objective. In fact, more respondents (55%) rated policy-makers as a “high-priority” target audience than any other group, although community leaders (53%) and current grantees (52%) followed closely.