Founder of Kiva.org to Speak at World’s First Virtual Fundraising Conference

Each workshop will be delivered twice over the three-day period from 12-14 May, 2009; plenaries will be delivered once only.

Plenary sessions (60 minutes)

• Plenary 1: Using video to connect with your donors and prospects. Ramya Raghavan, manager of nonprofits and activism at YouTube

• Plenary 2: Getting inside the donor’s head to create effective online fundraising. Premal Shah, president of Kiva.org

Workshops (90 minutes)

• Developing a digital strategy for your organisation. Jason Potts (UK) – THINK Consulting Solutions

• Engaging the mobile and social network ‘trysumers’: converting web visitors and activists into donors. Marcello Iniarra (Argentina) – consultant

• Maximizing the value of your donors with an integrated direct response strategy – online, mail, phone, mobile, direct dialogue, and major donor. Mal Warwick (USA) – Mal Warwick Associates

• Cultivating major donor relationships online. Nick Allen (USA) – Donordigital

• Making social media work, from walkathon personal pages to Facebook. Mike Johnston (Canada) – HJC

More to be announced. Programme subject to change.