Founder of Russ Reid Dies

(Press release, Dec. 9, 2013) — Russ Reid, a marketer who determined that nonprofit organizations could benefit from a modern, professional approach to raising funds, died Saturday, Dec. 7, at his home in Sierra Madre, Calif. He was 82 years old.
Reid started the agency that still bears his name in 1964 to assist nonprofits raise money. That company continues to help nonprofits raise millions of dollars a day, every day.