Founder of Russ Reid Dies

"Russ's heart was always in helping organizations that help people," said Tom Harrison, chairman of Russ Reid. "His application of marketing acumen to nonprofits has literally changed the lives of countless children and families around the world."

Reid started his company in Waco, Texas, in 1964. His rationale: "We believe the best talent, creativity and technology should be put to work to solve the most pressing problems of our world today."