Founder of Russ Reid Dies

Russ Reid applied marketing strategies such as direct mail, direct-response television, radio advertising, public relations, government lobbying and digital communication to help such diverse organization as American Red Cross, American Cancer Society, Boys Town, World Vision, St. Jude Children's Research Hospital, Operation Smile, Mothers Against Drunk Driving (MADD), Prison Fellowship, Habitat for Humanity, The Salvation Army, Nature Conservancy of Canada, and rescue missions and food banks across North America.