Founder of Russ Reid Dies

One of the landmark innovations Reid developed was the long-form television fundraising program. The idea of showing the need of children in Ethiopia for World Vision or the help for sick children at St. Jude's Children's Research Hospital or the results of life-altering cleft lip surgery by Operation Smile has moved millions to become involved in these organizations. The programs show the real-life victims of poverty, disease or deformity, and the work the organizations do to bring relief to suffering and positive changes in the lives of the victims.