Founder of Russ Reid Dies

Innovations didn't end there. In the mid-1980s, the Los Angeles Mission was a small homeless shelter in a run-down building on Los Angeles' Skid Row. The building was old, inadequate and unsafe. It needed to be retrofitted to protect it and the people it housed from earthquake damage — and the money just wasn't available. For the first time a newspaper advertisement was placed in the Los Angeles Times asking for donations for the Mission.