Founder of Russ Reid Dies

People responded and donated money to the Mission to help feed, clothe and house the homeless. A larger ad resulted in more new donors, and a direct-response fundraising program was born.

Over the next months and years, donors who responded to the initial advertisements were regularly contacted by mail to tell them how their support was helping serve those who come to the Mission for help getting off drugs, alcohol and the streets. These letters resulted in more donations allowing the program to expand, build a new facility and help even more people.