Founder of Russ Reid Dies

The program became the model to help hundreds of rescue missions and food banks across the U.S. and Canada.

"Russ Reid's innovations have changed the way nonprofits raise money on TV, in the mail and online," said Harrison.

Reid led the agency through a major transition in 1998 when it was sold to Omnicom, one of the largest marketing corporations in the world. Reid retired from the daily operation of the company in 2001, but maintained an interest in what new innovations occurred in operations — and new strategies to help nonprofits "grow beyond expectations." He also kept close personal relationships with company leaders.