Four Building Blocks of Brand

As the number of nonprofit organizations grows — and competition among nonprofits with it — the need for strong branding among organizations has never been greater. In his white paper “Building the Nonprofit Brand From the Inside Out,” Carlo M. Cuesta, managing partner at Creation In Common LLC, a St. Paul, Minn.-base provider of strategic knowledge and services for nonprofit foundations and government agencies, says nonprofits need to do more these days than simply express a need. It’s more necessary than ever to both communicate a message and deliver on it. This builds organizational value, which can result in a brand identity that attracts constituents and their investments.