Four Canvassing Musts
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“Canvass operations are highly labor intensive and expensive, so you’d need to understand what your goal is and if running a door-to-door canvass program actually can achieve that for you,” Moskowitz says.
It generally costs more to run a canvassing program than the program will earn, initially. Moskowitz says organizations should know this going in and consider canvassing an investment that will end up making money down the road by adding new donors and getting current donors to give more.
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