Four Canvassing Musts
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The key things an organization must have to run a successful canvass operation are:
1. A program to train staff and volunteers to be effective at the door. “You need to have them understand all the issues so that when they get asked questions they can answer effectively,” Moskowitz says.
2. An issue with wide appeal. The issue should have local implications and be meaningful to the people you approach. It also needs to be an issue that will be easy to recruit canvassers to work for. Environmental, civil rights and political campaigns tend to be issues that college students on break or activists will be interested in working on.
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- Laurie Moskowitz
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Abny Santicola
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