Four Characteristics of Senior Givers

2) They respond well to premiums that honor or pay tribute to others. McKinnon says that he worked with one client on a Mother's Day mailing that included a stylized rose. Recipients were asked to write their name on one side of the rose and the name of a woman they'd like to honor on the other side, and mail the rose in with their donation. "It's more than just a gift; it's something where they can pay tribute to somebody they love," McKinnon says. Seniors, he adds, recognize the power of paying tribute to people in ways that younger people don't.