Four Characteristics of Senior Givers

McKinnon says that as far as environmental causes go, seniors are more apt to respond to causes that are animal related or that focus on wildlife conservation, as opposed to action-oriented, activist missions. And seniors' support of health-care organizations is intuitive, he adds. "That makes sense because they are the most likely to be accessing cancer organization services or hospitals, and their peers are the ones that are most likely to have gone to the hospital and needed to have their lives saved."