Four Integration Recommendations

Some of the things they recommended to session attendees included:

1) Collect e-mail addresses through all forms of communication, e.g., direct-mail reply devices (specifically thank-yous and annual tax statements), special events, and inbound and outbound telephone contact.

2) Use mail, radio, TV and telemarketing to champion the online medium. Offline campaigns reminding constituents of the plethora of information on your Web site can be used as a source of new name acquisition.