Four Keys to Cutting DM Production Costs
Four Keys to Cutting DM Production Costs
April 18, 2006
By Abny Santicola, editor, FundRaising Success Advisor
Even if your organization isn't able to do much testing of your direct-mail packages, there are some tried-and-true ways of cutting costs that are worth considering. Richard Goldsmith, president of New York City-based direct-response fundraising agency The Horah Group and author of the book "Direct Mail for Dummies," shares the following tips:
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