Four Keys to Cutting DM Production Costs

1) Use lighter-weight paper.

2) Use envelopes with an open window instead of a poly window, unless you're mailing internationally.

3) Clean your list. "Use all of the Postal Service products for mail-update services to make sure you're mailing to people where they live," Goldsmith says.

4) Mail smart. "If you can, do modeling on your file to make sure you're only mailing to people who are interested in what it is that you're soliciting," he adds.