Four Steps to Creating a Strong Fundraising Board

3) Approach the process of board recruitment just as strategically and thoroughly as you would the cultivation of a major-gift prospect. Begin with research to determine if the person in question has an interest in your area of service and the talents that you need on your board. If you’re looking to build fundraising strength, determine if she has regularly given to and solicited gifts for other organizations. Then begin the cultivation process. Anyone who agrees to serve on your board that has not been thoroughly cultivated and educated about your organization is not coming in with his eyes wide open. You don’t want board members who agree to serve simply because they could not refuse the solicitor. You want board members with a genuine interest in your mission (although it helps to close the deal if the recruiter is someone they can’t refuse).