Four Strategies for Effective Member E-mails

Most importantly, if you want to gets results, your communications need to inspire your audience to action. To do so, you need to spend time and energy ensuring that what you are communicating is valuable to those receiving it. Following are a few guidelines for effective e-mail campaigns:

1) Be interesting. You might have a lot to communicate, but your first priority is to engage your audience. You need to make a connection. You need to know your audience. Your point of connection could be a personal story, an example of the impact of your organization or a funny story from a recent event. Making your e-mail communications a little fun isn’t a necessity, but it definitely can get you bonus points.