Four Strategies for Effective Member E-mails

People are bombarded with e-mails every day, so you want to make sure your members have something interesting to read. Including content that is easy to read and enjoyable ensures your members will look forward to receiving your e-mails. Be creative. Come up with ideas that work best for your organization. An interesting case study or a funny anecdote goes a long way in making sure your members open and read your e-mails.