Four Things to Keep in Mind When Considering Celebrity Endorsements

1. Cost. The courting of a celebrity alone costs time and money and, as Jones said, “even celebrities who are free are probably going to cost you something,” whether it’s that they need to be put up in a hotel, need a first-class flight, a limo, special meals or extra rooms for their entourage. Most organizations also will want to assign a staff person or volunteer to attend to the celebrity, which costs time and/or money.