Four Things to Keep in Mind When Considering Celebrity Endorsements

4. Scandal. Celebrities and scandal often seem to go hand in hand. Jones relayed a story of a well-known professional athlete who appeared at a charity event and then asked his volunteer driver to take him to a strip club and wait for him. Be wary of celebrities associated with or prone to scandal.

All in all, he advises organizations use celebrities if/when it makes sense for them, but “do so with your eyes open and looking out for trouble.”