Four Tips for Big Results With a Mid-Level Program
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Many mid-level donors have the potential to eventually become major donors, but we also learned quickly that the mid-level program can stand on its own as a distinct donor group. The goal of the program is to increase revenue, but in building the program we also wanted to learn about our donors so that we could eventually build a donor-centered program.
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- Companies:
- Catholic Relief Services
Jean M. Simmons
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