Four Tips to Increase Retention of Baby Boomer Volunteers

Baby boomers offer enormous volunteer potential to nonprofit organizations, due to the large size of this generation and a greater likelihood to volunteer than their parents. But to attract baby boomers to volunteering and ensure that they return year after year, nonprofits need to rethink the volunteer opportunities they offer this highly educated and skilled, healthy and wealthy generation as they begin to retire in great numbers over the next 10 to 15 years.