Four Tips to Tackling Emergency Web Fundraising

Just having a Web site isn't enough though. One key tactic for driving traffic to your site is public relations. According to Soltanpanah, Howard Stern mentioned NSALA on his show last year and helped the organization raise more than $1 million online and on the phone. You can also offer special incentives to entice visitors to provide e-mail addresses, e.g., "access to experts, celebrities, personalized updates and other e-mail only offers," she added.