Four Tips to Tackling Emergency Web Fundraising

As a result of these efforts, NSALA went from an opt-in e-mail base of 33,000 in 2004 to 80,000 in 2005. The organization raised $1.1 million in three months, netting an average online gift of $73.28 in 2005 as opposed to an average gift of $44.51 in 2004.

Alesia Soltanpanah can be reached via http://www.nsalamerica.org