The Better Newsletter
Four ways to keep yours out of the birdcage — for a while, at least.
Sound good? Here, in four steps, is how to give your newsletter maximum positive impact:
1. Make it about your donors — not you.
This is all you really need to know: The topic of every issue shouldn’t be how great you are, but how great your donors are. That’s how you catch and hold your readers’ attention, and lead them into deeper relationships with your organization.
- Companies:
- Merkle|Domain
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