The Better Newsletter
Four ways to keep yours out of the birdcage — for a while, at least.
Not by standing on a soapbox and preaching to them. Not by trying to educate and improve them. Not even through objective journalism and facts about your organization’s success.
The pages of a truly motivating newsletter are packed with “mission accomplished” stories — always clearly tied back to the donor’s involvement. Nearly every word and every image should be proof that the donor’s giving matters. If it’s not about the donor, leave it out!
- Companies:
- Merkle|Domain
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