The Better Newsletter
Four ways to keep yours out of the birdcage — for a while, at least.
2. Tell stories.
We humans comprehend our world through stories. Facts and figures are important, but not memorable or persuasive. They should play a supporting role to the stories. Newsletter stories should more or less follow this outline:
* Beginning. The situation before you were involved. Something was broken, incomplete, dramatically wrong.
- Companies:
- Merkle|Domain
Related Content
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
Comments
