The Better Newsletter
Four ways to keep yours out of the birdcage — for a while, at least.
Here are some hallmarks of strong headlines:
* Strong action verbs. The verb is the heart of a good headline. Once you have a vigorous verb, the rest of the headline falls into place. Avoid “ing” verbs.
* Multiple elements. You aren’t stuck with just one sentence. You can enrich headlines with kickers (smaller copy above the main headline), subheads and other elements that add clarity or drama.
- Companies:
- Merkle|Domain
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