Four Ways to Maximize Fundraising Efforts Via the Telephone

The phone can work as a fundraising medium for any type of organization, be it national or chapter based; can work across all segments of an organization’s donor file — high dollar and low dollar; and will only enhance other fundraising programs, not take away from them, Drushell said. That’s not to say that organizations should stop using direct mail and use the phone instead. It’s cheaper to mail than to use the phone to net donations, and so organizations should continue doing so. But, Drushell said, the more channels prospects have to give through, the more they’ll give. And the more they give, the better their lifetime value. A good thing indeed.