Four Ways to Maximize Fundraising Efforts Via the Telephone

* With monthly donor conversion, the goal of which is to build a source of sustainable ongoing income, the primary audience is multi-donors. Organizations also can include new donors, giving them the option to sign on monthly; but the best place to start is with individuals who have given before. This appeal should focus on making those who join feel special, as though they’re joining an elite club or group. The response is a little lower, at 5 percent to 10 percent on the front end with 65 percent to 75 percent of those individuals following through.